Case study · Brand Identity · 2024

Clean Prishtina

Clean Prishtina is more than just an initiative; it’s a movement towards a cleaner, greener future. Our vision is to transform Prishtina into a city that sets the standard for cleanliness and environmental responsibility. Fryma collaborated with Clean Prishtina to bring this mission to life through bold branding and impactful visuals that connect with the community.

A basketball backboard branded for Clean Prishtina against a blue sky

Building the Clean Prishtina Identity

The brand identity for Clean Prishtina is rooted in simplicity and purpose. With a fresh colour palette of vibrant green and deep forest hues, it symbolises growth, renewal and environmental stewardship. Fryma designed this identity to stand out in urban spaces while inviting people to take part in making Prishtina pristine.

A Voice for Positive Change

Clean Prishtina speaks with a voice that’s inclusive, engaging and action-driven. Through impactful messaging like ‘Keep Prishtina Pristine’ and ‘Be Part of the Change’, Fryma developed a brand language that invites everyone to be part of the solution. This voice is consistent across all visuals, from social media to citywide campaigns.

Clean Prishtina tote bags in dark green and white, printed on recycled fabricA Prishtina city bus wrapped in Clean Prishtina green, reading Keep Prishtina Pristine

Bringing Awareness to the Streets

From buses to tote bags, Clean Prishtina’s presence is felt across the city. Fryma’s environmental design strategy made sure that the brand could appear in unexpected places, capturing attention and encouraging interaction. Each item, from posters to public transport graphics, reinforces the message of environmental responsibility.

Inspiring Action through Visual Impact

Clean Prishtina’s visuals are crafted to leave a lasting impact. Whether it’s the striking billboard that reminds citizens about the environmental toll of cigarette waste or the eco-friendly basketball court installations, every visual element motivates the people of Prishtina to take small actions for a big change.

Encouraging a Community of Change

Since its launch, Clean Prishtina has inspired thousands to rethink their habits and be more mindful of waste and recycling. Fryma’s approach has helped create a community around this cause, resonating deeply with residents who take pride in their city. Clean Prishtina is not just a campaign; it’s a call to action.

The Clean Prishtina colour palette beside a branded wheelie bin carrying a recycling fact

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